Paazl

Intro

Paazl is a multi-carrier shipping platform for leading retail brands. In 2019, they introduced the previous General Manager of PayPal as their new CEO to help grow their brand across borders.

Challenge

This announcement had potential to be picked up by local and industry publications, which would increase Paazl’s brand awareness greatly. My responsibility as account manager was to create the campaign strategy and lead the project.

Solution

The PR campaign consisted of an exclusive interview for MT/Sprout and articles written by local publications—a general press release was also launched. Supporting content for the Paazl website was also created together with social media content for their LinkedIn and employees to share.

This resulted in increased brand awareness and website traffic as well as positioning Jan-Willem Roest as a thought leader within the industry. As a next step, we conducted media training and secured further interviews for television and podcasts in the coming months.